About me

Senior Product & Marketing Manager Maquet Critical Care / Getinge Group

Business area: Advanced Monitoring (Glucose & Lactate, hemodynamic monitoring)

Key achievements: Preparing international brand plan (business development- & market introduction plans, pricing strategy and roadmap) incl. selection of patient segments and ‘early adopter’ groups.

Close market follow-up (‘on site’). Main results:

• Prioritization of development needs and implementation of key product improvements 
  
• Strong relations with sales reps, investigators / KOLs and customers
• Development of promotional (& technical) info, e.g. brochures, website, roll-ups
• Clinical- and medical responsibilities, e.g. preparation of all training material, giving (internal & external) product trainings, sales campaign (making brochure & webinar re. liver dysfunction); strong relations with medical experts / KOLs
• Organizing a well-attended scientific congress symposium
• In-depth product evaluation and preparation of product strategy presentations

Director Portfolio & Performance AstraZeneca Neuroscience (NS), 2002 – 2012

Core member of the NS leadership team (>700 staff, Swe, US, Can; 100 mUSD/yr). 

Key achievements:

Portfolio Management, Strategy & Performance work:

• Building and leading a strong portfolio & performance team at our 3 sites
• Organizing & leading global strategic portfolio reviews, successfully juggling multiple stakeholders across different continents
• Development of business plans and other strategy documents: on time and with high quality
• Analyses (portfolio, ROI, capacity) resulting in portfolio decisions, strategy adjustments, process- and organizational changes
• Portfolio & performance tracking and reporting, incl. yearly target setting and follow-up
• Portfolio forecasting and external benchmarking
• Development of tools, models and processes (e.g. prioritization, valuation, risk analysis)
• Resource management

Other:

• Communication, e.g. communication strategy, organizing global ‘town halls’ Leading improvement processes, e.g. ‘Reduce time spent in meetings’
• Responsibility for R&D risk management and governance
• Mentorship/coaching of two colleagues and a PhD student: great feedback!
• Selected for AZ’s ‘talent pool’

Project director, Astra, Södertälje 1995 - 2002            

Achievements include:

• Leading complex international project and delivering it on time and budget despite major hurdles (e.g. due to key staff leaving the company)
  
• Organizing & leading scientific advisory boards; building strong KOL networks
• Evaluation of alternative development opportunities incl. discussions with competitor re. co-development. Preparation of out-licensing package
• Writing product development plan, study protocols & reports and a Japan development plan

Clinical Research Manager, Eli Lilly Sweden, 1994-1995                                    

Achievements include:

• Leading clinical development programs across Sweden
  
• Pre-commercialization activities for a megabrand

• Baudartius College, Zutphen, The Netherlands
  
• Medical Science, University of Utrecht, The Netherlands, including: Thesis:
  ‘The effects of buspirone in the brain. Comparison with benzodiazepines’: rated ‘excellent’
• PhD research, Dep. of Pharmacy, Utrecht University, with Solvay Pharma. Incl:
  
• PhD thesis: ‘Flesinoxan and Eltoprazine. 5-HT1A receptors and drug discrimination’
  
• 9 publications in international scientific journals and books; presentations at conferences
• University lecturer (i.e. neuropharmacology for psychology students, 1 year)

Post Doc Research Scientist, Pierre Fabre Médicaments, France.

Leading research projects within depression, anxiety and addiction (1 Publication)

Fluent in these languages: Dutch (native), Swedish (TISUS exam) and English

Conversant in these languages: German, French

Product trainings within critical care and neuroscience

Commercial / Marketing training: e.g. NIMA-A (Netherlands Institute of marketing); 

On-line courses (Positioning; Patient Insight); Payer workshops etc.

Excellent computer skills; MS Office package and various other systems

Leadership programs, project management, negotiation- and presentation skills

Writing skills: restaurant critic for an international ‘trend watching’ firm

Leisure activities

Jogging, cooking, architecture and design, gardening, reading, organizing expat mingles.